Retail marketing services

The activity of Retail Audit and mystery shopping is a modern tool made available to companies in the field of FMCG, the pharmaceutical industry and the production and distribution of consumer products through modern retail channels, with the help of which the managers of these companies can receive information in time real about certain characteristics of the market.

Gathering information from consumers is a very important feedback process for retailers, FMCG manufacturers and in general for any company that works with the public. Through this service we want to provide relevant information for making business decisions regarding products placed on the market.

Companies that manage national marketing campaigns invest considerable sums in promoting certain promotional concepts and messages that they want to convey to consumers. Feedback from the field is very important on the correct implementation of marketing campaigns, on all channels used (both online and offline). IDTotal facilitates the process of collecting, aggregating and analyzing data regarding the implementation of own campaigns, as well as those of competitors, so that management can make informed decisions regarding the effectiveness of actions, strategy changes, planning future campaigns, etc.

The activity of Retail Audit and mystery shopping is a modern tool made available to companies in the field of FMCG, the pharmaceutical industry and the production and distribution of consumer products through modern retail channels, with the help of which the managers of these companies can receive information in time real about certain characteristics of the market.