The activity of Retail Audit and mystery shopping is a modern tool made available to companies in the field of FMCG, the pharmaceutical industry and the production and distribution of consumer products through modern retail channels, with the help of which the managers of these companies can receive information in time real about certain characteristics of the market.
Audit Retail
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Outsourcing of retail audit and mystery shopping services
The activity of Retail Audit and mystery shopping is a modern tool made available to companies in the field of FMCG, the pharmaceutical industry and the production and distribution of consumer products through modern retail channels, with the help of which the managers of these companies can receive information in time real about certain characteristics of the market.
Essentially, through retail audit and mystery shopping, personalized information collected from a set/sample of selected sales points in the market is offered, depending on the interests and needs of each organization. Such information may be:
Stocks of products for sale of a specific brand/SKU/variant
Prices of own or competitor's products
The number of faces on the shelf
Existing promotions in that location, for own or competing products
Existing traffic at that location
Other relevant information collected in the field
Outsourcing of retail audit and mystery shopping services
The audit is a modern tool available to manufacturing or distribution companies active in FMCG, pharmaceuticals and FMCG, operating through modern retail channels, allowing managers to receive real-time information on market KPIs.
Retail market intelligence services, which fall under the concept of market intelligence, are very important in setting marketing and sales strategies for FMCG, pharmaceutical and other product manufacturers and distributors who are present in various sales channels. retail. The retail audit and mystery shopping process is carried out by specialized teams, which guarantee very good results.
It begins by defining the objectives of each individual audit mission. The objectives could be the evaluation of quantitative and qualitative indicators regarding the market positioning of a brand. These requirements are translated into work instructions for the team collecting data in the field. The next step is the implementation in the Talender IT platform operated by IDTotal of specific questionnaires for data collection in the field. This platform enables real-time collection of market intelligence as well as effective communication with agent teams to adhere to a consistent work schedule. The agent team is coordinated by an IDTotal project manager, who constantly communicates with the client team to coordinate the audit mission and achieve engagement goals. The customer will have access through a personalized account in the IT platform for immediate feedback.
Serviciile de audit pote fi furnizat la cerere, fie pe bază de proiect, fie după un acord (lunar / trimestrial / etc), în funcție de nevoile de afaceri ale fiecărui client.
Depending on the complexity of the project, i.e. the number of locations in the sample considered, the number of questions in the data collection questionnaire, how many repetitions there are, a timetable for the transmission of the final results will be agreed. The modern technology used by IDTotal makes it possible to provide intermediate data collected from the field to the client in real time, so that clients can have a direct picture of market conditions and can make quick decisions to increase their competitiveness. If further data processing is required (such as more complex investigations – such as brand analysis, promotions, qualitative analyses, etc.), final reports will be submitted by the project management team after field data processing.
The costs of the retail audit or mystery shopping services are determined according to the project requirements, namely the number of locations, the number of information vectors and the frequency of collection from the field. The rate is based on delivered results, so you don't have to worry about travel expenses, per diems, overtime and the like, specific to hired staff. For a personalized offer, please send us the relevant information and we will get back to you within 24 hours with the implementation proposal and budget.
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