The activity of Retail Audit and mystery shopping is a modern tool made available to companies in the field of FMCG, the pharmaceutical industry and the production and distribution of consumer products through modern retail channels, with the help of which the managers of these companies can receive information in time real about certain characteristics of the market.
Essentially, through retail audit and mystery shopping, personalized information collected from a set/sample of selected sales points in the market is offered, depending on the interests and needs of each organization. Such information may be:
Stocks of products for sale of a specific brand/SKU/variant
Prices of own or competitor's products
The number of faces on the shelf
Existing promotions in that location, for own or competing products
Existing traffic at that location
Other relevant information collected in the field