Companies that manage national marketing campaigns invest considerable sums in promoting certain promotional concepts and messages that they want to convey to consumers. Feedback from the field is very important on the correct implementation of marketing campaigns, on all channels used (both online and offline). IDTotal facilitates the process of collecting, aggregating and analyzing data regarding the implementation of own campaigns, as well as those of competitors, so that management can make informed decisions regarding the effectiveness of actions, strategy changes, planning future campaigns, etc.