IDTotal Marketing Campaigns – Traditional campaigns involve the formation of a project team that, based on an agreed calendar, covers a suite of physical locations with product activations or direct contact activities with the end consumer. In addition to these activities that have an immediate impact resulting from interaction with a Brand Advisor, IDTotal can also offer a digital component to the campaign in the form of in-store activated coupons, personalized offers, etc.

Campanii de marketing

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Better results with effective consumer campaigns

Managing a national campaign requires very good coordination of all the departments involved, as well as good communication with the client's team. The objectives that we want to ensure that we achieve in all projects of this type are: respecting the planning, carrying out all the proposed activities reaching the agreed performance criteria (KPI's).

Frequently asked questions about this service

There are some important aspects that must be clarified before starting a project of this type, in order to achieve the expected results. The initial analysis is carried out by the IDTotal project team together with the client's team and aims to identify all existing risks and challenges that need to be solved in order to implement a successful project.

Consumer campaigns are a highly effective marketing tool for products where the level of competition is very high. We live in a world where consumers are bombarded with information both offline and online.

Gaining the consumer's attention is much more effective through direct contact in a promotional campaign, but this type of marketing tool is more expensive than traditional advertising (ATL).

That is why national field campaigns or integrated campaigns are recommended for organizations that have national coverage and have a budget that allows them to support them in parallel with activations carried out on traditional channels. It is indicated to repeat these campaigns at an interval of 3-6 months, to provide better consumer loyalty.

The mechanisms and channels chosen for each campaign are determined according to the specifics of the message and the products with the client and possibly with the creative agency that defines the campaign.

The channels can be different, from hypermarkets to Horeca locations or event spaces, depending on the specifics of the audience and the mechanism of the campaign.

The implementation of each campaign will be done according to the script received from the creative agency and it is very important that the message sent is consistent on all the channels on which the consumer is targeted.

Campaigns with consumers, being a BTL type marketing tool, also allow collecting feedback from consumers, which brings more commitment and allows for the adjustment of some strategy decisions.

A national campaign can achieve several objectives, and depending on the mechanics on which it is built, it can generate greater impact in sales, or in consumer engagement for the brand, but there are other results that can be achieved, such as long-term loyalty , cross-sales, consumers being attracted to secondary brands or other products in the same range as their preferred products, increasing purchase frequency, etc.

In general, the results of campaigns have a visible effect much faster than any other forms of promotion, and consumers tend to retain this interaction much longer compared to other promotional messages delivered through other channels.

The costs of a nationwide campaign are set individually, depending on the number of locations covered, the number of people involved and the necessary activities (if it also involves logistics, how many hours are allocated for each activation, etc.).

For a competitive evaluation of your project, you can send us the details through the Request an Offer form and we will get back to you within 24 hours.

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