Digital marketing – Today's campaigns increasingly represent a fusion between promotion on traditional channels and promotion in the online environment. IDTotal facilitates this approach by offering complementary tools to traditional campaigns, which can ensure good visibility and promotion online as well. Promotion possibilities include advertorials, SEO and Facebook campaigns, as well as web or mobile applications.

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Integrated digital campaigns

By working with IDTotal, you can bring traditional and digital campaigns together, ensuring a consistent message across all channels where consumer contact is tracked. The digital skills of the IDTotal team cover the most common ways of promotion in the inline environment.

Common questions about digital campaigns

Online campaigns can be implemented in a complementary way to traditional ones, but they can also represent independent ways of communicating with consumers. Given that the mode of interaction with consumers is indirect, and the data that can be collected is subject to GDPR regulations applicable in the EU, additional precautions are necessary for companies wishing to implement such campaigns.

The most common variant is to implement a campaign in the online environment in addition to a traditional promotion campaign in the physical environment. This will ensure an increase in the relevance and penetration of marketing messages, as well as a greater degree of reach. The effectiveness of this tool is greater if the campaign started in the physical environment and online can be continued, offering the consumer different digital experiences that can increase brand loyalty.

Thus, these campaigns are suitable for companies active in the FMCG field (production, distribution), but also for any companies that want to increase the level of customer loyalty and commitment.

The promotion channels are chosen according to the intended consumer target, the type of promoted products, the client's preferences, the brand strategy communicated by the creative agency, but also the available budget.

The IDTotal team can support you in implementing successful digital campaigns on the following channels:

  • Google SEO campaigns
  • Facebook campaigns through dedicated sites or apps for own customers
  • Websites
  • Mobile applications
  • Innovative ways to motivate and connect with consumers – such as sending coupons, QR-codes, etc.

The results obtained depend on the type of message transmitted, the mechanics implemented, the number of channels used, the frequency of promotion, etc.

Usually, the expected results are visible immediately in sales for campaigns with mechanics directly related to sales (coupons, discount activations, packages, etc.), but they can also be visible in the longer term, if the main objective was loyalty and increasing consumer engagement.

From the point of view of the reports sent, at the end of the campaign you will receive a complete summary of the actions taken and the measured impact (number of accesses, clicks, conversions, etc.).

Each campaign is unique, a cost can only be determined following a detailed analysis of the requirements, the time allocated for implementation and the performance indicators tracked.

For a complete analysis without obligation, please use the contact form.

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