Brand ambassadors and promoters – We support brands that want to improve their relationship with consumers by building communication/promotion campaigns with brand ambassadors and promoters. Direct presence campaigns can bring the best results over other promotion channels, given the direct contact with consumers and immediate feedback.
Brand ambassadors and promoter
Promotional campaigns involving teams of brand ambassadors or promoters create a premium experience for consumers through direct interaction that can increase loyalty and engagement. Depending on the mechanics of the promotion – participation in games, answering questions, raffles, preferential prices, offering gifts, the impact of the campaigns will be special.
After the implementation of such a campaign, the usual results are an increase in consumer engagement, a boost in sales in the area where the campaign took place, and in the long term an increase in the level of loyalty.
Campaigns of this type can be implemented on any channel that is relevant to the target consumers of the product or service – hypermarkets, supermarkets, horeca, public spaces, etc.
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smart equipment
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years of experience
A premium experience
Promotional campaigns involving teams of brand ambassadors or promoters create a premium experience for consumers through direct interaction that can increase loyalty and engagement. Depending on the mechanics of the promotion – participation in games, answering questions, raffles, preferential prices, offering gifts, the impact of the campaigns will be special.
What we need to know if we want to organize such campaigns
The organization of campaigns in which we involve brand ambassadors and promoters is suitable in certain situations, and their integration in the marketing strategy is mandatory. The most common aspects that must be taken into account in the organization of such campaigns are presented below.
Organizing teams of brand ambassadors or promoters can be done as part of a complex marketing strategy, in the following situations:
- There is already a multi-channel communication strategy and it is desired to correlate the general message of the campaign with a certain mechanism implemented on the relevant sales channels
- The products or services are premium and lend themselves to a special presentation
- The campaign is for a new product / service on the market and it is desired to explain the benefits directly to ensure a quick market penetration
Campaigns of this type can be implemented on any channel that is relevant to the target consumers of the product or service – hypermarkets, supermarkets, horeca, public spaces, etc.
We can provide coverage with our teams nationwide based on an agreed schedule.
After the implementation of such a campaign, the usual results are an increase in consumer engagement, a boost in sales in the area where the campaign took place, and in the long term an increase in the level of loyalty.
The budget for such campaigns is calculated according to the number of people assigned, the number of activations made, the necessary logistics and the type of mechanics used.
We can also provide logistics for POSMs or product stocks.
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